Asiavision members share international strategies

The international expertise of ABU members was demonstrated during the recent Asiavision Coordinators’ meeting in Hanoi.

In a workshop, ‘Going Global – News for an International Audience’, ABU members presented a range of production and delivery models.

Kuriki Seiichi from the Global Strategy Division of NHK World shared insights from more than 30 years in international broadcasting. He emphasised the importance of identifying the targeted audience and customising content for specific audiences. He also noted NHK’s use of AI to improve services and efficiency.

CNA Singapore’s Digital Growth Editor, Liu Kai Ying, said CNA’s digital news strategy focused on ”one platform at a time”. In 2023, CNA focused on creating videos for TikTok and in 2024, it was YouTube Shorts. She explained “growth still came on all platforms due to the rapid increase in social video consumption overall”.

KBS Korea’s Head of International Relations, Lina Ha Song-yeon shared KBS World content is distributed to 150 million households in 146 countries. KBS World viewers may opt for subtitles in seven languages.

DD India Deputy News Director, Utsav Parmar reported that its YouTube views and X impressions combined tripled in one year from December 2023 to December 2024. Both DD India and DD News channels can be streamed via YouTube Live.

Thai PBS’ Senior Content Creator, Jeerapa Booyantus highlighted that Reels and short videos on TikTok and Facebook garnered highest engagement.

CMG China’s TV News Program Producer, Ming Zhou, highlighted plans to expand their digital presence through three major websites (including CGTN), a 5G digital platform (Yangshipin) and an online audio streaming (Yunting).

Earlier, VTV Vietnam’s General Director Nguyen Thanh Lam announced VTV’s plan to launch an international news service.

On 31 December, BTV Bangladesh launched an international news channel called BTV News.