ABU Sports

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Advancing the Future of Sports Broadcasting

The Sports Department drives collaboration and innovation in sports broadcasting across the Asia-Pacific, supporting members in navigating one of the most dynamic and competitive areas of media. From live coverage to media rights and digital distribution, it equips broadcasters with the insights and strategies needed to deliver world-class sports content to audiences. It also leads the ABU Sports & Entertainment Network (ASEN), which encourages and facilitates the sharing and exchange of sports-related content among members.

A key platform for this is the ABU Sports Media Conference (SMC), the department’s flagship event. Bringing together leading broadcasters, rights holders, and industry experts, SMC provides a space to explore emerging trends, share best practices, and shape the future of sports broadcasting in the region.

Through its work, the Sports Department ensures that ABU members are equipped to deliver compelling sports content while navigating the complexities of a fast-evolving global sports media environment.