A need to collaborate

The critical need for enhanced collaboration between media personnel and key stakeholders to safeguard communities through effective early warning systems, disaster response, and post-disaster recovery was a central theme at the recent Asia-Pacific Broadcasting Union’s (ABU) Media Summit on Climate Action and Disaster Prevention held in Colombo, Sri Lanka.
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​Leading experts from organizations including the United Nations Office for Disaster Risk Reduction (UNDRR), UNESCO, and BBC Media Action, alongside media specialists, engaged in extensive discussions on actionable strategies to save lives.

​A key point of focus centered on the challenge of communication: how media personnel need support and education on breaking down complex scientific language into simple, accessible terms to effectively inform the public during crises.

​A significant outcome of the Summit was the launch of new resources dedicated to bolstering media capacity. UNESCO and UNDRR unveiled online training tools designed to empower journalists and broadcasters to better educate and prepare their audiences for climate-related emergencies.

​Another highlight included insightful presentations from broadcasters demonstrating innovative ways to reach younger audiences. Broadcasters such as VTV Vietnam and ABS-CBN Philippines shared successful models on how they involve young viewers in taking notice of and preparing for climate action and disaster risks.

​The overarching consensus was clear: a unified approach, bridging the gap between scientific authorities, disaster management experts, and media communicators, is essential for building resilient communities across the Asia-Pacific.

Next year the 10th edition will be held in Bhutan.