Shaping the Voice and Identity of the ABU

The Publications & Communications Department is responsible for managing the Asia-Pacific Broadcasting Union’s communications, branding, and visual identity across the region and beyond. Headed by Cassandra Elizabeth Praba, Manager of Publications & Communications, together with Nadzim, Senior Graphic Designer, the department plays a key role in strengthening the ABU’s presence through strategic communications and creative storytelling.

The department oversees publications, newsletters, press releases, website and social media content, event communications, and corporate messaging, while also leading the Union’s graphic design, branding, and visual direction across ABU platforms and initiatives.

Working closely with departments, members, and stakeholders, the team ensures the ABU maintains a clear, consistent, and impactful voice that reflects its commitment to Unity in Diversity.